Page 70 - MBRF PR REPORT - DECEMBER 2024

1/9/25, 3:25 PM Mohammed bin Rashid Al Maktoum Knowledge Foundation concludes 12th edition of 'Bil Arabi' - www.lokmattimes.com

These activities were organised across crowded shopping centres in the UAE, including

City Centre Mirdif and Etihad Mall in Dubai, City Centre Al Zahia in Sharjah, and City

Centre Ajman.

The campaign was also promoted on social media through the widespread use of the

hashtag (#bl`rby). The campaign also featured events organised outside the UAE in

Bahrain, Egypt, the United Kingdom, Kazakhstan, and Pakistan.

Jamal bin Huwaireb, CEO of MBRF, highlighted the success of the 'Bil Arabi' campaign

in achieving its goals of promoting the Arab knowledge identity over the past years. He

also praised the creative impact achieved by the initiative in its last session, including

innovative activities and events that contributed to establishing the Arabic language in all

aspects of daily life and the digital space.

He said, "We are deeply honoured by the success of the 'Bil Arabi' initiative in inspiring

younger generations to use the Arabic language for creative expression and effective

communication across social media platforms and in their day-to-day lives. The initiative

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