Page 65 - MBRF PR REPORT - DECEMBER 2024
P. 65
1/9/25, 3:25 PM Mohammed Bin Rashid Al Maktoum Knowledge Foundation Concludes 12th Edition Of ‘Bil Arabi’ - UrduPoint
in Sharjah, and City Centre Ajman.
The campaign was also promoted on social media through the widespread use of
the hashtag (#ﻲﺑرﻌﻟﺎﺑ). The campaign also featured events organised outside
the UAE in Bahrain, Egypt, the United Kingdom, Kazakhstan, and Pakistan.
Jamal bin Huwaireb, CEO of MBRF, highlighted the success of the ‘Bil Arabi’
campaign in achieving its goals of promoting the Arab knowledge identity over the
past years. He also praised the creative impact achieved by the initiative in its last
session, including innovative activities and events that contributed to establishing
the Arabic language in all aspects of daily life and the digital space.
He said, “We are deeply honoured by the success of the ‘Bil Arabi’ initiative in
inspiring younger generations to use the Arabic language for creative expression
and effective communication across social media platforms and in their day-to-day
lives.
ADVERTISING
The initiative seeks to highlight the authenticity, vitality, flexibility, and capacity of
the Arabic language to meet the demands of the modern world, addressing the full
spectrum of human creativity.”
He expressed his heartfelt gratitude to the partners and sponsors of the ‘Bil Arabi
2024’ campaign, emphasising that their support has been instrumental in realising
the initiative’s goal of consolidating the Arabic language’s leading position on the
https://www.urdupoint.com/en/middle-east/mohammed-bin-rashid-al-maktoum-knowledge-foun-1898335.html 2/3
