Page 62 - MBRF PR REPORT - DECEMBER 2024

1/9/25, 3:25 PM Mohammed bin Rashid Al Maktoum Knowledge Foundation concludes 12th edition of 'Bil Arabi'
The annual campaign, held on the occasion of World Arabic Language Day on 18th

December each year, attracted widespread public engagement through its highly
interactive events celebrating the Arabic language.

These activities were organised across crowded shopping centres in the UAE,
including City Centre Mirdif and Etihad Mall in Dubai, City Centre Al Zahia in
Sharjah, and City Centre Ajman.

The campaign was also promoted on social media through the widespread use of
the hashtag (#bl`rby). The campaign also featured events organised outside
the UAE in Bahrain, Egypt, the United Kingdom, Kazakhstan, and Pakistan.

Jamal bin Huwaireb, CEO of MBRF, highlighted the success of the 'Bil Arabi'

campaign in achieving its goals of promoting the Arab knowledge identity over the
past years. He also praised the creative impact achieved by the initiative in its last

session, including innovative activities and events that contributed to establishing

the Arabic language in all aspects of daily life and the digital space.

He said, "We are deeply honoured by the success of the 'Bil Arabi' initiative in
inspiring younger generations to use the Arabic language for creative expression and

effective communication across social media platforms and in their day-to-day lives.

The initiative seeks to highlight the authenticity, vitality, flexibility, and capacity of
the Arabic language to meet the demands of the modern world, addressing the full

spectrum of human creativity."

He expressed his heartfelt gratitude to the partners and sponsors of the 'Bil Arabi

2024' campaign, emphasising that their support has been instrumental in realising
the initiative's goal of consolidating the Arabic language's leading position on the

global stage. Such fruitful collaborations also represent the broader efforts to protect

the Arab world's linguistic heritage and cultural identity.

The 'Bil Arabi' initiative also featured a panel discussion in collaboration with
UNESCO, the Arab Council for Social Responsibility, and the Association of Arab

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