Page 57 - MBRF PR REPORT - DECEMBER 2024

1/9/25, 3:24 PM Mohammed bin Rashid Al Maktoum Knowledge Foundation concludes 12th edition of 'Bil Arabi'
The annual campaign, held on the occasion of World Arabic Language Day on 18th

December each year, attracted widespread public engagement through its highly

interactive events celebrating the Arabic language.

These activities were organised across crowded shopping centres in the UAE,

including City Centre Mirdif and Etihad Mall in Dubai, City Centre Al Zahia in

Sharjah, and City Centre Ajman.

The campaign was also promoted on social media through the widespread use of the

hashtag (bl`rby). The campaign also featured events organised outside the UAE in

Bahrain, Egypt, the United Kingdom, Kazakhstan, and Pakistan.

Jamal bin Huwaireb, CEO of MBRF, highlighted the success of the 'Bil Arabi'

campaign in achieving its goals of promoting the Arab knowledge identity over the

past years. He also praised the creative impact achieved by the initiative in its last

session, including innovative activities and events that contributed to establishing

the Arabic language in all aspects of daily life and the digital space.

He said, "We are deeply honoured by the success of the 'Bil Arabi' initiative in

inspiring younger generations to use the Arabic language for creative expression

and effective communication across social media platforms and in their day-to-day

lives. The initiative seeks to highlight the authenticity, vitality, flexibility, and

capacity of the Arabic language to meet the demands of the modern world,

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