Page 55 - MBRF PR REPORT - DECEMBER 2024

Jamal bin Huwaireb expressed gratitude to partners and sponsors for their crucial support in
elevating Arabic's global standing. These collaborations also contribute to safeguarding Arab
linguistic heritage and cultural identity. The ‘Bil Arabi’ initiative included a panel discussion with
UNESCO, the Arab Council for Social Responsibility, and the Association of Arab Universities.

The 12th edition engaged young Arabs worldwide with unique activities like ‘The Storyteller’, which
captivated children with interactive stories. Events such as ‘Interactive Screen’ featured language
competitions for all ages, while ‘Selfie Screen’ allowed audiences to take photos against Arab
heritage-inspired backgrounds.

Innovative Activities Captivate Audiences
A standout feature was the ‘Talking Hologram’, offering an engaging digital experience in Arabic.
These innovative activities helped establish Arabic as a vibrant language capable of addressing
diverse creative needs. The campaign's success underscores its role in fostering a deeper
connection with Arabic culture among younger generations.
As this year's campaign concludes, it highlights ongoing efforts to promote Arabic language use
globally. By celebrating its richness and versatility, initiatives like ‘Bil Arabi’ play a vital role in
preserving linguistic heritage while adapting to contemporary challenges.

https://www.onearabia.me/local/mohammed-bin-rashid-al-maktoum-knowledge-foundation-bil-
arabi-initiative-011-90193.html