Page 51 - MBRF PR REPORT - DECEMBER 2024

1/9/25, 3:21 PM ‘Bil Arabi’ 2024: Empowering youth and showcasing the Arabic language in the digital era - Middle East News 247
interactive stories, the ‘Interactive Screen’ event featuring Arabic language competitions for adults and
children, as well as the ‘Selfie Screen’ event, during which the audience captured souvenir photos with Arab

heritage inspired backgrounds. In addition, the ‘Talking Hologram’ enthralled the audience by facilitating an
interactive digital experience in the Arabic language.

The campaign featured an exemplary lineup of strategic partners, including the Ministry of Foreign Affairs,
Abu Dhabi Arabic Language Center, ACSR, Ahlia University in Bahrain, e& (Etisalat and), and Dubai Media

Incorporated. Al-Etihad Co-operative Insurance Co. was the event’s main sponsor, with TEN, Nabd,
Entrepreneur, phi advertising, and Alghad TV Channel as its main media sponsors. Money Secrets and New
Digital Solutions were the gold media sponsors, while Al Arabiya Channel acted as the silver media sponsor,
along with other sponsors such as Samsung, ADNEC, and FENEC

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