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1/9/25, 3:21 PM ‘Bil Arabi’ 2024: Empowering youth and showcasing the Arabic language in the digital era - Middle East News 247

‘Bil Arabi’ 2024: Empowering youth and showcasing

the Arabic language in the digital era

By News Desk 1 23/12/2024

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The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) concluded the 12 edition of the ‘Bil
Arabi’ initiative, which is one of MBRF’s key knowledge initiatives for promoting the use of the Arabic
language in daily life and across digital channels, especially among the youth.

The annual campaign, held on the occasion of World Arabic Language Day on 18 December each year,
attracted widespread public engagement through its highly interactive events celebrating the Arabic
language. These activities were organized across crowded shopping centers in the UAE, including City

Centre Mirdif and Etihad Mall in Dubai, City Centre Al Zahia in Sharjah, and City Centre Ajman. The
campaign was also promoted on social media through the widespread use of the hashtag (#ﻲﺑرﻌﻟﺎﺑ). The
campaign also featured events organized outside the UAE in Bahrain, Egypt, the United Kingdom,

Kazakhstan, and Pakistan.

His Excellency Jamal bin Huwaireb, CEO of MBRF, highlighted the success of the ‘Bil Arabi’ campaign in
achieving its goals of promoting the Arab knowledge identity over the past years. He also praised the creative
impact achieved by the initiative in its last session, including innovative activities and events that contributed
to establishing the Arabic language in all aspects of daily life and the digital space.

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