Page 47 - MBRF PR REPORT - DECEMBER 2024

1/9/25, 3:20 PM ‘Bil Arabi’ 2024: Empowering youth and showcasing the Arabic language in the digital era

‘Bil Arabi’ 2024: Empowering youth and

showcasing the Arabic language in the digital

era

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12/23/2024 8:29:10 AM

(MENAFN- Orient Planet Group) Dubai, UAE, 23 December 2024- The Mohammed bin
Rashid Al Maktoum Knowledge Foundation (MBRF) concluded the 12th edition of the ‘Bil
Arabi’ initiative, which is one of MBRF’s key knowledge initiatives for promoting the use of the

Arabic language in daily life and across digital channels, especially among the youth.
The annual campaign, held on the occasion of World Arabic Language Day on 18 December

each year, attracted widespread public engagement through its highly interactive events
celebrating the Arabic language. These activities were organized across crowded shopping

centers in the UAE, including City Centre Mirdif and Etihad Mall in Dubai, City Centre Al Zahia
in Sharjah, and City Centre Ajman. The campaign was also promoted on social media through

the widespread use of the hashtag (#ﻲﺑرﻌﻟﺎﺑ). The campaign also featured events organized
outside the UAE in Bahrain, Egypt, the United Kingdom, Kazakhstan, and Pakistan.

His Excellency Jamal bin Huwaireb, CEO of MBRF, highlighted the success of the ‘Bil Arabi’
campaign in achieving its goals of promoting the Arab knowledge identity over the past years.

He also praised the creative impact achieved by the initiative in its last session, including
innovative activities and events that contributed to establishing the Arabic language in all
aspects of daily life and the digital space.

H.E. said: “We are deeply honored by the success of the ‘Bil Arabi’ initiative in inspiring
younger generations to use the Arabic language for creative expression and effective

communication across social media platforms and in their day-to-day lives. The initiative
seeks to highlight the authenticity, vitality, flexibility, and capacity of the Arabic language to

meet the demands of the modern world, addressing the full spectrum of human creativity.”
H.E. expressed his heartfelt gratitude to the partners and sponsors of the ‘Bil Arabi 2024’

campaign, emphasizing that their support has been instrumental in realizing the initiative’s
goal of consolidating the Arabic language’s leading position on the global stage. Such fruitful
collaborations also represent the broader efforts to protect the Arab world’s linguistic heritage

and cultural identity.

The ‘Bil Arabi’ initiative also featured a panel discussion in collaboration with UNESCO, the

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