Page 42 - MBRF PR REPORT - DECEMBER 2024

1/9/25, 3:20 PM ‘Bil Arabi' 2024: Empowering youth and showcasing the Arabic language in the digital era

‘Bil Arabi' 2024: Empowering youth and showcasing

the Arabic language in the digital era

Dubai, UAE, 23 December 2024- The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) concluded
the 12th edition of the ‘Bil Arabi' initiative, which is one of MBRF's key knowledge initiatives for promoting the use of the
Arabic language in daily life and across digital channels, especially among the youth.

The annual campaign, held on the occasion of World Arabic Language Day on 18 December each year, attracted
widespread public engagement through its highly interactive events celebrating the Arabic language. These activities
were organized across crowded shopping centers in the UAE, including City Centre Mirdif and Etihad Mall in Dubai,
City Centre Al Zahia in Sharjah, and City Centre Ajman. The campaign was also promoted on social media through the

widespread use of the hashtag (#???????). The campaign also featured events organized outside the UAE in Bahrain,
Egypt, the United Kingdom, Kazakhstan, and Pakistan.

His Excellency Jamal bin Huwaireb, CEO of MBRF, highlighted the success of the ‘Bil Arabi' campaign in achieving its
goals of promoting the Arab knowledge identity over the past years. He also praised the creative impact achieved by
the initiative in its last session, including innovative activities and events that contributed to establishing the Arabic
language in all aspects of daily life and the digital space.

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