Page 37 - MBRF PR REPORT - DECEMBER 2024

1/9/25, 3:20 PM ‘Bil Arabi' 2024: Empowering youth and showcasing the Arabic language in the digital era

‘Bil Arabi' 2024: Empowering youth and

showcasing the Arabic language in the digital era

Saturday, June 21, 2025/ Editor - Share
Home >> Local News and Government

Dubai, UAE, 23 December 2024- The Mohammed bin Rashid Al Maktoum
Knowledge Foundation (MBRF) concluded the 12th edition of the ‘Bil Arabi' initiative,

which is one of MBRF's key knowledge initiatives for promoting the use of the Arabic
language in daily life and across digital channels, especially among the youth.

The annual campaign, held on the occasion of World Arabic Language Day on 18
December each year, attracted widespread public engagement through its highly
interactive events celebrating the Arabic language. These activities were organized

across crowded shopping centers in the UAE, including City Centre Mirdif and Etihad
Mall in Dubai, City Centre Al Zahia in Sharjah, and City Centre Ajman. The campaign

was also promoted on social media through the widespread use of the hashtag
(#???????). The campaign also featured events organized outside the UAE in
Bahrain, Egypt, the United Kingdom, Kazakhstan, and Pakistan.

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