Page 34 - MBRF PR REPORT - DECEMBER 2024

1/9/25, 3:20 PM ‘Bil Arabi’ 2024: Empowering youth and showcasing the Arabic language in the digital era

The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) concluded the 12th edition of the ‘Bil Arabi’ initiative. Image
Courtesy: MBRF
‘Bil Arabi’ 2024: Empowering youth and showcasing

the Arabic language in the digital era

The annual campaign, held on the occasion of World Arabic Language Day on 18 December
each year

Press Release

December 23, 2024

Dubai, UAE- The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) concluded the
12th edition of the ‘Bil Arabi’ initiative, which is one of MBRF’s key knowledge initiatives for promoting the
use of the Arabic language in daily life and across digital channels, especially among the youth.

The annual campaign, held on the occasion of World Arabic Language Day on 18 December each year,

attracted widespread public engagement through its highly interactive events celebrating the Arabic
language. These activities were organized across crowded shopping centers in the UAE, including City
Centre Mirdif and Etihad Mall in Dubai, City Centre Al Zahia in Sharjah, and City Centre Ajman. The
campaign was also promoted on social media through the widespread use of the hashtag (#ﻲﺑرﻌﻟﺎﺑ). The

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