Page 29 - MBRF PR REPORT - DECEMBER 2024

12/25/24, 2:06 PM ‘Bil Arabi’ 2024: Fostering Youth Engagement and Promoting Arabic in the Digital Era
Kingdom, Kazakhstan, and Pakistan. A dedicated social media drive using the hashtag #ﻲﺑرﻌﻟﺎﺑ further
amplified the campaign’s visibility.

His Excellency Jamal bin Huwaireb, CEO of MBRF, celebrated the campaign’s success, emphasizing
its role in nurturing the Arab knowledge identity. He noted the initiative’s creative influence in

integrating the Arabic language into modern contexts, including its use across social media platforms
and everyday interactions.

"The ‘Bil Arabi’ initiative has inspired younger generations to embrace the Arabic language as a
medium of creative expression and effective communication. It underscores the language's

adaptability to modern demands while preserving its rich cultural and historical legacy," said H.E.
Jamal bin Huwaireb.

The campaign also featured a panel discussion organized in collaboration with UNESCO, the Arab
Council for Social Responsibility, and the Association of Arab Universities. Attended by leading
experts, the session highlighted Arabic's global significance as a language of knowledge, culture, and

civilization. Speakers addressed the urgent need to bolster Arabic content online and encouraged
parents to instill the use of Arabic in children to preserve their cultural heritage and identity.

Interactive activities like ‘The Storyteller’ for children, the ‘Interactive Screen’ featuring language
competitions, and the ‘Selfie Screen’ showcasing Arab heritage-inspired backgrounds captivated

audiences. The ‘Talking Hologram’, an innovative digital experience, demonstrated the seamless
integration of technology with the Arabic language.

The campaign was supported by key partners, including the Ministry of Foreign Affairs, Abu Dhabi
Arabic Language Center, and Ahlia University in Bahrain, alongside sponsors such as e& (Etisalat
and), Al-Etihad Co-operative Insurance Co., and Dubai Media Incorporated. Media sponsors included

Alghad TV, Al Arabiya Channel, and Entrepreneur, among others, ensuring widespread visibility for the
initiative.

The 12th edition of ‘Bil Arabi’ not only reinforced the Arabic language’s relevance in contemporary
society but also strengthened its position as a cornerstone of Arab cultural heritage, uniting

communities and inspiring future generations worldwide.

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