Page 28 - MBRF PR REPORT - DECEMBER 2024

12/25/24, 2:06 PM ‘Bil Arabi’ 2024: Fostering Youth Engagement and Promoting Arabic in the Digital Era

Technology

Dec 24, 2024 202 20

‘Bil Arabi’ 2024: Fostering Youth Engagement

And Promoting Arabic In The Digital Era

The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) successfully concluded the
12th edition of the ‘Bil Arabi’ initiative, an annual campaign dedicated to promoting the Arabic
language in daily life and digital spaces, particularly among the youth. Held in conjunction with World

Arabic Language Day on December 18, the initiative attracted significant public interest, with
interactive events taking place across the UAE and internationally.

In the UAE, activities were held at popular shopping destinations such as City Centre Mirdif, Etihad
Mall, City Centre Al Zahia, and City Centre Ajman, engaging audiences with creative and immersive

experiences. Beyond the UAE, the campaign expanded its reach to Bahrain, Egypt, the United

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