Page 30 - MBRF PR REPORT - DECEMBER 2024

Mohammed bin Rashid Al Maktoum Knowledge

Foundation concludes 12th edition of ‘Bil Arabi’

• Monday, December 23, 2024 9:48 PM

• 2 minutes Reading

DUBAI, 23rd December, 2024 (WAM) -- The Mohammed bin Rashid Al Maktoum Knowledge
Foundation (MBRF) concluded the 12th edition of the ‘Bil Arabi’ initiative, which is one of MBRF’s
key knowledge initiatives for promoting the use of the Arabic language in daily life and across digital
channels, especially among the youth.
The annual campaign, held on the occasion of World Arabic Language Day on 18th December each
year, attracted widespread public engagement through its highly interactive events celebrating the
Arabic language.

These activities were organised across crowded shopping centres in the UAE, including City Centre
Mirdif and Etihad Mall in Dubai, City Centre Al Zahia in Sharjah, and City Centre Ajman.

The campaign was also promoted on social media through the widespread use of the hashtag
(#ﻲﺑرﻌﻟﺎﺑ). The campaign also featured events organised outside the UAE in Bahrain, Egypt, the
United Kingdom, Kazakhstan, and Pakistan.

https://www.wam.ae/en/article/b6u4y6f-mohammed-bin-rashid-maktoum-knowledge-foundation