Page 31 - MBRF PR REPORT - DECEMBER 2024

Jamal bin Huwaireb, CEO of MBRF, highlighted the success of the ‘Bil Arabi’ campaign in achieving
its goals of promoting the Arab knowledge identity over the past years. He also praised the creative
impact achieved by the initiative in its last session, including innovative activities and events that
contributed to establishing the Arabic language in all aspects of daily life and the digital space.

He said, “We are deeply honoured by the success of the ‘Bil Arabi’ initiative in inspiring younger
generations to use the Arabic language for creative expression and effective communication across
social media platforms and in their day-to-day lives. The initiative seeks to highlight the
authenticity, vitality, flexibility, and capacity of the Arabic language to meet the demands of the
modern world, addressing the full spectrum of human creativity.”

He expressed his heartfelt gratitude to the partners and sponsors of the ‘Bil Arabi 2024’ campaign,
emphasising that their support has been instrumental in realising the initiative’s goal of
consolidating the Arabic language’s leading position on the global stage. Such fruitful
collaborations also represent the broader efforts to protect the Arab world’s linguistic heritage and
cultural identity.

The ‘Bil Arabi’ initiative also featured a panel discussion in collaboration with UNESCO, the Arab
Council for Social Responsibility, and the Association of Arab Universities to celebrate World Arabic
Language Day, attended by Jamal bin Huwaireb and a distinguished lineup of speakers.

The 12th edition of the ‘Bil Arabi’ initiative garnered significant engagement from young Arabs
worldwide. It also featured a series of unique activities, including ‘The Storyteller’, which engaged
children by narrating interactive stories, the ‘Interactive Screen’ event featuring Arabic language
competitions for adults and children, as well as the ‘Selfie Screen’ event, during which the
audience captured souvenir photos with Arab heritage inspired backgrounds. In addition, the
‘Talking Hologram’ enthralled the audience by facilitating an interactive digital experience in the
Arabic language.

https://www.wam.ae/en/article/b6u4y6f-mohammed-bin-rashid-maktoum-knowledge-foundation