Page 35 - MBRF PR REPORT - DECEMBER 2024

1/9/25, 3:20 PM ‘Bil Arabi’ 2024: Empowering youth and showcasing the Arabic language in the digital era
campaign also featured events organized outside the UAE in Bahrain, Egypt, the United Kingdom,
Kazakhstan, and Pakistan.

His Excellency Jamal bin Huwaireb, CEO of MBRF, highlighted the success of the ‘Bil Arabi’
campaign in achieving its goals of promoting the Arab knowledge identity over the past years. He also

praised the creative impact achieved by the initiative in its last session, including innovative activities
and events that contributed to establishing the Arabic language in all aspects of daily life and the digital
space.

H.E. said: “We are deeply honored by the success of the ‘Bil Arabi’ initiative in inspiring younger

generations to use the Arabic language for creative expression and effective communication across
social media platforms and in their day-to-day lives. The initiative seeks to highlight the authenticity,
vitality, flexibility, and capacity of the Arabic language to meet the demands of the modern world,
addressing the full spectrum of human creativity.”

H.E. expressed his heartfelt gratitude to the partners and sponsors of the ‘Bil Arabi 2024’ campaign,

emphasizing that their support has been instrumental in realizing the initiative’s goal of consolidating the
Arabic language’s leading position on the global stage. Such fruitful collaborations also represent the
broader efforts to protect the Arab world’s linguistic heritage and cultural identity.

The ‘Bil Arabi’ initiative also featured a panel discussion in collaboration with UNESCO, the Arab Council

for Social Responsibility, and the Association of Arab Universities to celebrate World Arabic Language
Day, attended by H.E. Jamal bin Huwaireb and a distinguished lineup of speakers. The discussion
underscored the profound global significance of Arabic as a dynamic and inspiring language, celebrated
not only as the language of the Qur’an but also as a cornerstone of poetry and literature. It highlighted
the Arabic language’s pivotal role in preserving and transmitting knowledge over eight centuries of

human civilization, during which it propagated numerous insights in fields such as medicine,
engineering, and astronomy, among others.

The session emphasized the critical need to enhance Arabic content in the digital space, highlighting
that over 550 million people speak Arabic worldwide. It addressed the growing concern of

Westernization and stressed the importance of raising awareness among parents to encourage their
children to use Arabic in everyday life. The speakers cautioned that prioritizing English over Arabic could
negatively impact Arab children’s personalities, weakening their connection to their cultural heritage and
identity. However, they reassured the audience that the Arabic language remains secure, as it is

protected through the Qur’an and its clear, eloquent revelation.

The 12th edition of the ‘Bil Arabi’ initiative garnered significant engagement from young Arabs worldwide.
It also featured a series of unique activities, including ‘The Storyteller’, which engaged children by
narrating interactive stories, the ‘Interactive Screen’ event featuring Arabic language competitions for

adults and children, as well as the ‘Selfie Screen’ event, during which the audience captured souvenir

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