Page 40 - MBRF PR REPORT - DECEMBER 2024
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1/9/25, 3:20 PM ‘Bil Arabi' 2024: Empowering youth and showcasing the Arabic language in the digital era : GoDubai.com
‘Bil Arabi' 2024: Empowering youth and showcasing the Arabic
language in the digital era
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Dubai, UAE, 23 December 2024- The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF)
concluded the 12th edition of the ‘Bil Arabi' initiative, which is one of MBRF's key knowledge initiatives for promoting
the use of the Arabic language in daily life and across digital channels, especially among the youth.
The annual campaign, held on the occasion of World Arabic Language Day on 18 December each year, attracted
widespread public engagement through its highly interactive events celebrating the Arabic language. These activities
were organized across crowded shopping centers in the UAE, including City Centre Mirdif and Etihad Mall in Dubai,
City Centre Al Zahia in Sharjah, and City Centre Ajman. The campaign was also promoted on social media through
the widespread use of the hashtag (#???????). The campaign also featured events organized outside the UAE in
Bahrain, Egypt, the United Kingdom, Kazakhstan, and Pakistan.
His Excellency Jamal bin Huwaireb, CEO of MBRF, highlighted the success of the ‘Bil Arabi' campaign in achieving
its goals of promoting the Arab knowledge identity over the past years. He also praised the creative impact achieved
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