Page 45 - MBRF PR REPORT - DECEMBER 2024

1/9/25, 3:20 PM Latest News
achieving its goals of promoting the Arab knowledge identity over the past years. He also praised the creative
impact achieved by the initiative in its last session, including innovative activities and events that contributed

to establishing the Arabic language in all aspects of daily life and the digital space.
H.E. said: “We are deeply honored by the success of the ‘Bil Arabi’ initiative in inspiring younger generations

to use the Arabic language for creative expression and effective communication across social media
platforms and in their day-to-day lives. The initiative seeks to highlight the authenticity, vitality, flexibility, and

capacity of the Arabic language to meet the demands of the modern world, addressing the full spectrum of
human creativity.”

H.E. expressed his heartfelt gratitude to the partners and sponsors of the ‘Bil Arabi 2024’ campaign,
emphasizing that their support has been instrumental in realizing the initiative’s goal of consolidating the
Arabic language’s leading position on the global stage. Such fruitful collaborations also represent the broader

efforts to protect the Arab world’s linguistic heritage and cultural identity.
The ‘Bil Arabi’ initiative also featured a panel discussion in collaboration with UNESCO, the Arab Council for

Social Responsibility, and the Association of Arab Universities to celebrate World Arabic Language Day,
attended by H.E. Jamal bin Huwaireb and a distinguished lineup of speakers. The discussion underscored
the profound global significance of Arabic as a dynamic and inspiring language, celebrated not only as the

language of the Qur’an but also as a cornerstone of poetry and literature. It highlighted the Arabic language’s
pivotal role in preserving and transmitting knowledge over eight centuries of human civilization, during which

it propagated numerous insights in fields such as medicine, engineering, and astronomy, among others.
The session emphasized the critical need to enhance Arabic content in the digital space, highlighting that

over 550 million people speak Arabic worldwide. It addressed the growing concern of Westernization and
stressed the importance of raising awareness among parents to encourage their children to use Arabic in

everyday life. The speakers cautioned that prioritizing English over Arabic could negatively impact Arab
children’s personalities, weakening their connection to their cultural heritage and identity. However, they
reassured the audience that the Arabic language remains secure, as it is protected through the Qur’an and

its clear, eloquent revelation.
The 12th edition of the ‘Bil Arabi’ initiative garnered significant engagement from young Arabs worldwide. It

also featured a series of unique activities, including ‘The Storyteller’, which engaged children by narrating
interactive stories, the ‘Interactive Screen’ event featuring Arabic language competitions for adults and

children, as well as the ‘Selfie Screen’ event, during which the audience captured souvenir photos with Arab
heritage inspired backgrounds. In addition, the ‘Talking Hologram’ enthralled the audience by facilitating an

interactive digital experience in the Arabic language.
The campaign featured an exemplary lineup of strategic partners, including the Ministry of Foreign Affairs,
Abu Dhabi Arabic Language Center, ACSR, Ahlia University in Bahrain, e& (Etisalat and), and Dubai Media

Incorporated. Al-Etihad Co-operative Insurance Co. was the event’s main sponsor, with TEN, Nabd,
Entrepreneur, phi advertising, and Alghad TV Channel as its main media sponsors. Money Secrets and New

Digital Solutions were the gold media sponsors, while Al Arabiya Channel acted as the silver media sponsor,

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