Page 44 - MBRF PR REPORT - DECEMBER 2024

1/9/25, 3:20 PM Latest News

‘Bil Arabi’ 2024: Empowering youth and

showcasing the Arabic language in the digital era

24/12/2024

Dubai, UAE, 23 December 2024- The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF)

concluded the 12th edition of the ‘Bil Arabi’ initiative, which is one of MBRF’s key knowledge initiatives for
promoting the use of the Arabic language in daily life and across digital channels, especially among the

youth.
The annual campaign, held on the occasion of World Arabic Language Day on 18 December each year,

attracted widespread public engagement through its highly interactive events celebrating the Arabic
language. These activities were organized across crowded shopping centers in the UAE, including City

Centre Mirdif and Etihad Mall in Dubai, City Centre Al Zahia in Sharjah, and City Centre Ajman. The
campaign was also promoted on social media through the widespread use of the hashtag (#???????). The
campaign also featured events organized outside the UAE in Bahrain, Egypt, the United Kingdom,

Kazakhstan, and Pakistan.
His Excellency Jamal bin Huwaireb, CEO of MBRF, highlighted the success of the ‘Bil Arabi’ campaign in

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