Page 39 - MBRF PR REPORT - DECEMBER 2024

1/9/25, 3:20 PM ‘Bil Arabi' 2024: Empowering youth and showcasing the Arabic language in the digital era
and identity. However, they reassured the audience that the Arabic language remains
secure, as it is protected through the Qur'an and its clear, eloquent revelation.

The 12th edition of the ‘Bil Arabi' initiative garnered significant engagement from
young Arabs worldwide. It also featured a series of unique activities, including ‘The

Storyteller', which engaged children by narrating interactive stories, the ‘Interactive
Screen' event featuring Arabic language competitions for adults and children, as well
as the ‘Selfie Screen' event, during which the audience captured souvenir photos

with Arab heritage inspired backgrounds. In addition, the ‘Talking Hologram'
enthralled the audience by facilitating an interactive digital experience in the Arabic
language.

The campaign featured an exemplary lineup of strategic partners, including the
Ministry of Foreign Affairs, Abu Dhabi Arabic Language Center, ACSR, Ahlia

University in Bahrain, e& (Etisalat and), and Dubai Media Incorporated. Al-Etihad Co-
operative Insurance Co. was the event's main sponsor, with TEN, Nabd,

Entrepreneur, phi advertising, and Alghad TV Channel as its main media sponsors.
Money Secrets and New Digital Solutions were the gold media sponsors, while Al
Arabiya Channel acted as the silver media sponsor, along with other sponsors such

as Samsung, ADNEC, and FENEC.

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