Page 48 - MBRF PR REPORT - DECEMBER 2024

1/9/25, 3:20 PM ‘Bil Arabi’ 2024: Empowering youth and showcasing the Arabic language in the digital era
Arab Council for Social Responsibility, and the Association of Arab Universities to celebrate
World Arabic Language Day, attended by H.E. Jamal bin Huwaireb and a distinguished lineup

of speakers. The discussion underscored the profound global significance of Arabic as a
dynamic and inspiring language, celebrated not only as the language of the Qur’an but also

as a cornerstone of poetry and literature. It highlighted the Arabic language’s pivotal role in
preserving and transmitting knowledge over eight centuries of human civilization, during which

it propagated numerous insights in fields such as medicine, engineering, and astronomy,
among others.

The session emphasized the critical need to enhance Arabic content in the digital space,
highlighting that over 550 million people speak Arabic worldwide. It addressed the growing
concern of Westernization and stressed the importance of raising awareness among parents

to encourage their children to use Arabic in everyday life. The speakers cautioned that
prioritizing English over Arabic could negatively impact Arab children’s personalities,

weakening their connection to their cultural heritage and identity. However, they reassured the
audience that the Arabic language remains secure, as it is protected through the Qur’an and

its clear, eloquent revelation.
The 12th edition of the ‘Bil Arabi’ initiative garnered significant engagement from young Arabs

worldwide. It also featured a series of unique activities, including ‘The Storyteller’, which
engaged children by narrating interactive stories, the ‘Interactive Screen’ event featuring

Arabic language competitions for adults and children, as well as the ‘Selfie Screen’ event,
during which the audience captured souvenir photos with Arab heritage inspired backgrounds.

In addition, the ‘Talking Hologram’ enthralled the audience by facilitating an interactive digital
experience in the Arabic language.
The campaign featured an exemplary lineup of strategic partners, including the Ministry of

Foreign Affairs, Abu Dhabi Arabic Language Center, ACSR, Ahlia University in Bahrain, e&
(Etisalat and), and Dubai Media Incorporated. Al-Etihad Co-operative Insurance Co. was the

event’s main sponsor, with TEN, Nabd, Entrepreneur, phi advertising, and Alghad TV Channel
as its main media sponsors. Money Secrets and New Digital Solutions were the gold media

sponsors, while Al Arabiya Channel acted as the silver media sponsor, along with other
sponsors such as Samsung, ADNEC, and FENEC.

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