Page 67 - MOE ENGLISH PR REPORT - DECEMBER 2024 (International)

Press Release

Raising environmental awareness and preserving the UAE’s natural and cultural
heritage

Green tourism in the UAE: Nature’s beauty embracing
sustainability

● Natural reserves make up key eco-tourism destinations
● Natural treasures include islands, beaches, parks, farms as well as desert and
mountain sites
● UAE aims to establish a green tourism ecosystem bolstered by its rich culture,
breathtaking nature and advanced infrastructure
● UAE tourism authorities launch initiatives to advance green tourism

UAE, Abu Dhabi – 17 December 2024: The UAE has transformed its desert landscapes into
thriving oases and green spaces while pioneering sustainable infrastructure. This commitment to
green development has established the nation as a leading global tourism destination, prioritizing
eco-tourism and cultural heritage preservation to ensure a sustainable and competitive tourism
sector. These efforts are underpinned by numerous environmental initiatives and forward-thinking
strategies that promote responsible tourism and cultivate a culture of environmental stewardship.

Building on this commitment to sustainability, the UAE launched the fifth season of the "World's
Coolest Winter" campaign, themed "Green Tourism." This initiative, a collaboration between the
Ministry of Economy, the National Agricultural Center and local tourism authorities, aims to
promote community’s engagement in agritourism by encouraging visits to farms and agricultural
projects. The campaign aligns with the national domestic tourism strategy, spearheaded by His
Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the
UAE and Ruler of Dubai, to further solidify the UAE's position as a premier global destination by
fostering an integrated tourism ecosystem.

Tourism diversity
This year's campaign champions "green tourism," promoting environmental awareness while
showcasing the UAE's natural beauty and commitment to sustainability. Visitors can explore
diverse attractions—from islands and beaches to mountains and nature reserves—while preserving
these treasures for future generations. This approach strengthens the UAE's position as a leading
global destination, uniting its rich culture, breathtaking nature, and advanced infrastructure.

The UAE's focus on green tourism is supported by a robust legal framework protecting natural
resources and biodiversity. The nation's commitment extends beyond tourism, driving