Page 68 - MOE ENGLISH PR REPORT - DECEMBER 2024 (International)

Press Release

sustainability across various sectors, promoting a green economy, and combating desertification
and pollution.

Responsible Tourism
The UAE prioritizes eco-tourism, aligning with the UN's definition of nature-based travel focused
on appreciating nature and culture while minimizing negative impacts. This approach emphasizes
education and promotes the preservation of natural and cultural heritage for both locals and
tourists. The UAE's commitment to responsible tourism is evident in its numerous eco-tourism
destinations, reflecting its global leadership in sustainable practices.

The UAE is driving innovation and digital transformation within its tourism sector to enhance
revenue and support local businesses. The nation also utilizes advanced technology to reduce
carbon emissions, contributing to its 2050 climate neutrality goals and fostering sustainable
economic development. This visionary approach has propelled the UAE 7 spots ahead since 2019,
to rank 18th globally in the World Economic Forum's 2024 Travel and Tourism Development
Index, supporting the "UAE Tourism Strategy 2031" goal of becoming a top global destination.

The UAE's protected areas, comprising marine and wildlife reserves, cover a significant portion
of its land and marine territories. These reserves are vital for biodiversity and environmental
balance, further enhancing the country's eco-tourism offerings. The Ministry of Climate Change
and Environment's "UAE's Natural Wonders" project further underscores this national
commitment to eco-tourism development.

Sustainable Initiatives
Various tourism authorities across the UAE have launched initiatives to bolster green tourism and
sustainability. The Department of Culture and Tourism – Abu Dhabi focuses on empowering
partners with sustainable practices, including new guidelines, carbon measurement systems, and
energy audits for hotels. These efforts aim to preserve the emirate's resources and cultural heritage
for future generations.

Dubai's Department of Economy and Tourism has introduced 50 initiatives encompassing desert
reserves, eco-friendly establishments, and awareness campaigns, reinforcing its commitment to a
sustainable tourism model. The "Dubai Can" initiative, launched by Sheikh Hamdan bin
Mohammed, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence, raises
awareness about resource preservation and encourages community participation in building a
sustainable future by reducing harmful environmental practices. The "Dubai Sustainable Tourism"
initiative mandates that hotels adhere to 19 sustainability criteria related to management practices,
performance measurement, as well as staff and guest training, enhancing Dubai's competitive edge
while reducing its carbon footprint.

The Sharjah Commerce and Tourism Development Authority champions eco-friendly practices
and sustainability policies within its tourism sector, promoting responsible resource management
and enhancing the positive impacts of tourism on the environment and community.