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as unique tourism destinations. This approach is key to supporting the sector’s continuous
development in line with international best practices.

In her speech at the meeting, Al Maidoor said, “The UAE continues to work, in cooperation with the
UNWTO, on the ‘Statistical Framework for Measuring the Sustainability of Tourism’ in line with its
vision to enhance the national tourism sector’s sustainability. The objective is to create an
attractive national tourism environment, offer top-notch tourism services, and develop state-of-
the-art infrastructure. This framework particularly seeks to enhance the aggregation of more
efficient and accurate tourism data through cutting-edge technology.”

“Global tourism is experiencing a robust revival since the start of this year, with the Middle East
region constantly achieving favourable growth results in various tourism domains. This provides us
with an ideal opportunity to adopt innovative approaches that drive the sector’s growth to new
heights of regional and global advancement and success,” she added.

Al Maidoor emphasised the adaptability of the UAE tourism sector and its increasing role in the
country’s GDP growth. Also highlighted was the UAE’s commitment to sustainable practices and
promoting digital transformation in the tourism sector, along with ensuring the delivery of superior
services and offerings in the field.

Additionally, the Assistant Under-Secretary shed light on the UAE's vision for tourism growth and
development through the achievement of the goals outlined in the ‘UAE Tourism Strategy 2031'. It
seeks to enhance the competitiveness of the national tourism offerings, elevate the UAE's standing
as the best global tourism destination, increase the sector's contribution to the national GDP to
AED 450 billion, attract additional tourism investments worth AED 100 billion, and draw 40 million
guests to the UAE’s hotel establishments.

https://www.wam.ae/en/article/b68pbzn-uae-participates-122nd-session-unwto-executive