Page 346 - MOE ENGLISH PR REPORT- NOVEMBER 2024

11/22/24, 10:39 AM UAE participates in 122nd session of UNWTO Executive Coun...
She emphasised the importance of embracing sustainable solutions, innovation, and technology in
the tourism sector, recognising their crucial role in preserving heritage and historical sites, as well as
unique tourism destinations. This approach is key to supporting the sector’s continuous development
in line with international best practices.

In her speech at the meeting, Al Maidoor said, “The UAE continues to work, in cooperation with the
UNWTO, on the ‘Statistical Framework for Measuring the Sustainability of Tourism’ in line with its
vision to enhance the national tourism sector’s sustainability. The objective is to create an attractive
national tourism environment, offer top-notch tourism services, and develop state-of-the-art
infrastructure. This framework particularly seeks to enhance the aggregation of more efficient and
accurate tourism data through cutting-edge technology.”

“Global tourism is experiencing a robust revival since the start of this year, with the Middle East
region constantly achieving favourable growth results in various tourism domains. This provides us
with an ideal opportunity to adopt innovative approaches that drive the sector’s growth to new heights

of regional and global advancement and success,” she added.

Al Maidoor emphasised the adaptability of the UAE tourism sector and its increasing role in the
country’s GDP growth. Also highlighted was the UAE’s commitment to sustainable practices and

promoting digital transformation in the tourism sector, along with ensuring the delivery of superior
services and offerings in the field.

Additionally, the Assistant Under-Secretary shed light on the UAE’s vision for tourism growth and

development through the achievement of the goals outlined in the ‘UAE Tourism Strategy 2031’. It
seeks to enhance the competitiveness of the national tourism offerings, elevate the UAE’s standing
as the best global tourism destination, increase the sector’s contribution to the national GDP to Dhs
450 billion, attract additional tourism investments worth Dhs 100 billion, and draw 40 million guests to
the UAE’s hotel establishments.

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