Page 350 - MOE ENGLISH PR REPORT- NOVEMBER 2024

presents an opportunity to adopt innovative strategies that propel regional and global tourism
success.

The UAE's adaptability in its tourism sector has been pivotal in contributing to GDP growth. The
nation remains dedicated to sustainable practices and digital transformation within the industry
while maintaining high-quality services. The UAE Tourism Strategy 2031 outlines ambitious goals for
enhancing national tourism competitiveness.

This strategy aims to position the UAE as a top global destination by increasing its GDP contribution
from tourism to AED 450 billion. It also plans to attract AED 100 billion in additional investments
and welcome 40 million visitors to its hotels. These targets reflect a comprehensive approach
towards boosting tourism growth and development.

Al Maidoor further emphasised that embracing sustainable solutions is essential for continuous
sector development aligned with international standards. By focusing on innovation and
technology, the UAE aims to preserve its cultural heritage while offering diverse experiences across
various destinations.
The meeting underscored how collaboration among member states can lead to more sustainable
tourism practices worldwide. By implementing initiatives that offer unique experiences, countries
can enhance their appeal as tourist destinations while supporting environmental conservation
efforts.

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