Page 354 - MOE ENGLISH PR REPORT- NOVEMBER 2024

11/22/24, 10:41 AM UAE participates in 122nd session of UNWTO Executive Council in Colombia
importance of implementing initiatives that offer unique and diverse tourism

experiences across various destinations.

Badreya Al Maidoor underlined the UAE's continued support for global endeavours

aimed at achieving sustainable tourism development and facilitating the exchange

of best practices and policies, particularly in light of the global climate and

environmental changes.

She emphasised the importance of embracing sustainable solutions, innovation, and

technology in the tourism sector, recognising their crucial role in preserving

heritage and historical sites, as well as unique tourism destinations. This approach is

key to supporting the sector's continuous development in line with international best

practices.

In her speech at the meeting, Al Maidoor said, "The UAE continues to work, in

cooperation with the UNWTO, on the 'Statistical Framework for Measuring the

Sustainability of Tourism' in line with its vision to enhance the national tourism

sector's sustainability. The objective is to create an attractive national tourism

environment, offer top-notch tourism services, and develop state-of-the-art

infrastructure. This framework particularly seeks to enhance the aggregation of

more efficient and accurate tourism data through cutting-edge technology."

"Global tourism is experiencing a robust revival since the start of this year, with the

Middle East region constantly achieving favourable growth results in various
tourism domains. This provides us with an ideal opportunity to adopt innovative

approaches that drive the sector's growth to new heights of regional and global
advancement and success," she added.

Al Maidoor emphasised the adaptability of the UAE tourism sector and its

increasing role in the country's GDP growth. Also highlighted was the UAE's

commitment to sustainable practices and promoting digital transformation in the

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