Page 14 - BRIDGESTONE PR REPORT - APRIL 2025

Press release

Bridgestone Champions Sustainable Fleet Care at

Automechanika Network 2025

UAE, April 27, 2025: Bridgestone, a global leader in premium tyres and sustainable mobility
solutions, participated in the Automechanika Network 2025, reflecting its commitment to shaping
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the future of sustainable mobility. Returning for its 22 edition, the prestigious event explored
advanced fleet solutions and sustainable transportation methods, as well as the challenges and
opportunities that are redefining the industry.

Berk Berksoy, Fleet Solutions OEM and Retread Manager, delivered a keynote presentation
titled ‘Bridgestone Fleet Care,’ where he discussed the company’s commitment to empowering
fleet customers by reducing overall operational costs, improving safety standards, and maximising
fleet performance.
Berksoy also emphasised Bridgestone’s steadfast dedication to sustainability, highlighting the
company’s efforts to reduce its environmental footprint by promoting eco-friendly practices across
the entire fleet operation. “We understand the challenges our fleet customers face on the road, and
that’s why we created Fleet Care, which provides reliable, round-the-clock breakdown support
through a seamless app and call centre experience. Our customers are at the heart of what we do
and are committed to earning their trust every mile of the way. As we grow, our sights are set on
Oman and Saudi Arabia,” he added.
Bridgestone’s presence at the event, hosted at the Hyatt Regency Dubai Creek Heights, was
particularly notable as the lead sponsor of Automechanika Network. The event served as a dynamic
platform for industry leaders and professionals to delve into transformative trends reshaping the
commercial vehicle sector. Key discussions covered global and regional market dynamics,
electrification, and the advancement of sustainable mobility solutions. Attendees also gained
valuable insights into end-user perspectives on fleet electrification, emerging opportunities in the
aftermarket sector, and the growing influence of digitalisation on supply chain efficiency.
Bridgestone’s Fleet Care program was designed with the aim of streamlining fleet operations by
bringing together a set of services, ranging from tyres and vehicle maintenance to fleet
management, under one platform. As per recent data, battery boosting accounts for 32 per cent of
vehicle breakdowns in the UAE, followed by radiator leakages at 23 per cent. These insights
underscore the importance of proactive fleet care in driving efficiency, productivity, safety, and
sustainability.

Bridgestone’s Breakdown Service offers reliable roadside assistance for commercial fleets across
the UAE, significantly reducing downtime caused by delays in logistics and delivery. Accessible
through a dedicated mobile application and supported by a multilingual call centre, the service