Page 17 - BRIDGESTONE PR REPORT - APRIL 2025

a race series that uses mass-produced tyres, and the TOYOTA GAZOO Racing Rally Challenge, a grassroots
motorsport rally for beginners. At the same time, the company will seek to expand the fanbase for motorsport

through the continuation of the POTENZA Circuit Challenge, an open-participation event that offers beginners
the opportunity to take their first drive around the circuit. Through its involvement in these and other races
across the globe, Bridgestone will continue to advance and refine its technologies and brand power by pursuing
the limits of maximum tyre performance under extreme conditions as it seeks to support the safety of all

drivers and riders from professionals to amateurs and teams, and to empower each and all to achieve their
best from the ground up.

Meanwhile, by supporting sustainable motorsport activities with primarily tyres equipped with “new premium”

ENLITEN technology, which is the base technology for product design, Bridgestone is providing support for
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a carbon-neutral mobility society. The company will continue to sponsor the Bridgestone World Solar
Challenge, a world-leading solar car race held in Australia for which the company has been the title sponsor
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since 2013. The company will supply competitors in this race with tyres equipped with ENLITEN technology
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and that use recycled and renewable materials at higher ratio. The company will also continue its title
sponsorship and support of the Bridgestone FIA ecoRally Cup, an international competition in which non-
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professional drivers compete with a focus on electricity efficiency using zero-emissions vehicles.

As a new undertaking in 2025, Bridgestone will begin supporting the KYOJO CUP, a series of races for female
drivers as the official tyre supplier and contribute to the realization of the diversification of motorsport culture.

In 2023, Bridgestone began reinforcing sustainable global motorsport activities in celebration of the 60th

anniversary of its motorsport activities. As another step of this journey, effective March 1, 2025, the company
established a new motorsport management structure, which will enhance its motorsport initiatives from a
management perspective as it moves to the next stage. The company will continuously evolve these activities,
reconnecting motorsport activities to its "origin" as a tyre manufacturer and recommitting as a "Challenge for

Excellence." Bridgestone's passion to race, to win, to embrace the ultimate challenge drives its innovation to
advance sustainable technology. Furthermore, the company promotes co-creation with society, partners, and
customers, aiming for the realization of a sustainable mobility society with sustainability at the core. This
commitment is encapsulated in the message of "Passion to Turn the World ". Under this message, Bridgestone
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will demonstrate its challenge and pursuit of excellence, as well as its passion to race with many partners who
love motorsport and will enhance its brand power as a "sustainable premium brand."

Bridgestone continues to evolve by supplying tyres that have been improved in performance based on the

usage conditions and feedback from drivers and riders across various racing categories, while ensuring safety
and peace of mind based on our fundamental principle "tyres carry life" in development of motorsport tyres.
Furthermore, using races as a “mobile laboratory,” the company will connect refined technologies under
extreme conditions to the development of replacement car and motorcycle tyres for the next stage under the

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