Page 18 - BRIDGESTONE PR REPORT - APRIL 2025
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concept “From Circuit to Street.”
“Bridgestone will accelerate sustainability of the entire value chain, where it "produces," "uses," and "renews"
tyres to raw material with motorsport tyres as the starting point and spread it to the entire group with using
races as a "Mobile Laboratory,’ To this end, we will evolve our motorsport activities to the next stage with our
new management structure leveraging the global motorsport insight and operational experience,” said Hiroshi
Imai, Vice President and Senior Officer, responsible for Motorsports tyre development and technology.
Bridgestone strives to achieve the corporate commitment of "Emotion: Committed to inspiring excitement and
spreading joy to the world of mobility" described in "Bridgestone E8 Commitment ," through sustainable
*5
global motorsport activities. Motorsports is Bridgestone’s passion – Always has been and always will be.
*1 Bridgestone has an agreement to act as the exclusive tyre supplier for the NTT INDYCAR SERIES until 2030.
®
2024.9.13 Firestone to Continue as NTT INDYCAR® SERIES Exclusive Tire Supplier through Long-Term Extension
*2 ENLITEN is a technology that evolves environmental performance while expanding basic performance and
elevating all conventional performances. It also pursues "ultimate customization" to sharpen the edge in
performance which not only meets the apparent needs and potential wants of the markets and customers, but
also further inspires markets and customers by creating new value that they may not have imagined, according
to the characteristics of diverse vehicles and usage conditions.
*3 Bridgestone has an agreement to act as the naming rights sponsor of the Bridgestone World Solar Challenge
until 2031. The official website of the Bridgestone World Solar Challenge can be found here.
*4 2023.3.10 FIA PARTNERS WITH BRIDGESTONE ON ECORALLY CUP INITIATIVE
*5 The Bridgestone Group established its corporate commitment, the "Bridgestone E8 Commitment," to help it
realize its vision: "Toward 2050, Bridgestone continues to provide social value and customer value as a
sustainable solutions company." This commitment will serve as the Group's axis to drive management while
earning the trust of future generations. The "Bridgestone E8 Commitment" consists of eight uniquely
Bridgestone values starting with the letter "E" (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease,
and Empowerment) that the Group will commit to creating through distinctly Bridgestone purposes and
processes, together with employees, society, partners, and customers to help realize a sustainable society.
About Bridgestone Corporation:
Bridgestone is a global leader in tyres and rubber building on its expertise to provide solutions for safe and
sustainable mobility. Headquartered in Tokyo, the company employs approximately 130,000 people globally and
conducts business in more than 150 countries and territories worldwide. Bridgestone offers a diverse product
portfolio of premium tyres and advanced solutions backed by innovative technologies, improving the way people
around the world move, live, work and play.
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