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4/29/25, 10:04 AM Bridgestone Champions Sustainable Fleet Care at Automechanika Network 2025 - Middle East Business News and Information - …
Bridgestone Champions Sustainable Fleet Care

at Automechanika Network 2025

April 28, 2025 11

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, participated in the Automechanika
nd
Network 2025, reflecting its commitment to shaping the future of sustainable mobility. Returning for its 22 edition,
the prestigious event explored advanced fleet solutions and sustainable transportation methods, as well as the
challenges and opportunities that are redefining the industry.

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Berk Berksoy, Fleet Solutions OEM and Retread Manager, delivered a keynote presentation titled ‘Bridgestone Fleet
Care,’ where he discussed the company’s commitment to empowering fleet customers by reducing overall operational
costs, improving safety standards, and maximising fleet performance.

Berksoy also emphasised Bridgestone’s steadfast dedication to sustainability, highlighting the company’s efforts to
reduce its environmental footprint by promoting eco-friendly practices across the entire fleet operation. “We understand
the challenges our fleet customers face on the road, and that’s why we created Fleet Care, which provides reliable,
round-the-clock breakdown support through a seamless app and call centre experience. Our customers are at the heart
of what we do and are committed to earning their trust every mile of the way. As we grow, our sights are set on Oman
and Saudi Arabia,” he added.

Bridgestone’s presence at the event, hosted at the Hyatt Regency Dubai Creek Heights, was particularly notable as the
lead sponsor of Automechanika Network. The event served as a dynamic platform for industry leaders and professionals
to delve into transformative trends reshaping the commercial vehicle sector. Key discussions covered global and
regional market dynamics, electrification, and the advancement of sustainable mobility solutions. Attendees also gained
valuable insights into end-user perspectives on fleet electrification, emerging opportunities in the aftermarket sector,
and the growing influence of digitalisation on supply chain efficiency.

Bridgestone’s Fleet Care program was designed with the aim of streamlining fleet operations by bringing together a set
of services, ranging from tyres and vehicle maintenance to fleet management, under one platform. As per recent data,
battery boosting accounts for 32 per cent of vehicle breakdowns in the UAE, followed by radiator leakages at 23 per
cent. These insights underscore the importance of proactive fleet care in driving efficiency, productivity, safety, and
sustainability.

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