Page 53 - BRIDGESTONE PR REPORT - APRIL 2025

4/10/25, 9:59 AM Bridgestone Announces 2025 Motorsports Plan - Middle East News 247

Bridgestone Announces 2025 Motorsports Plan

By PR News Desk 09/04/2025

Bridgestone Corporation announced its 2025 motorsports plan. In 2025, the company will continue to support various domestic and overseas motorsports,
ranging from top-level professional race series to grassroots amateur races, to further enhance and support motorsport culture. Valuing its “origin” as a tyre
manufacturer, the company will contribute to the development of motorsport culture by reinforcing the sustainable global motorsport as a “mobile laboratory”
and connecting the refined technologies under extreme conditions to the development of replacement car and motorcycle tyres.

In top-level professional race series, Bridgestone’s support will primarily come through supplying Bridgestone POTENZA tyres for SUPER GT car races in
Japan. The company will also provide Bridgestone BATTLAX tyres for motorcycle races for All Japan Road Race Championship motorcycle races and
Endurance World Championship (EWC), the world’s foremost series of endurance motorcycle races by Fédération Internationale de Motocyclisme (FIM).
With Firestone FIREHAWK tyres for car races, the company serves as the exclusive tyre supplier for the prestigious motorsport series in North America, the
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NTT INDYCAR SERIES , which includes INDY500.
Bridgestone also supports grassroots motorsports. For example, the company continues to supply tyres to Super Taikyu Series races as the official tyre
supplier. In addition, it will supply tyres for the All-Japan Gymkhana Championship and Mazda’s grassroots motorsport races as well as the TOYOTA GAZOO
Racing GR86/BRZ Cup, a race series that uses mass-produced tyres, and the TOYOTA GAZOO Racing Rally Challenge, a grassroots motorsport rally for
beginners. At the same time, the company will seek to expand the fanbase for motorsport through the continuation of the POTENZA Circuit Challenge, an
open-participation event that offers beginners the opportunity to take their first drive around the circuit. Through its involvement in these and other races
across the globe, Bridgestone will continue to advance and refine its technologies and brand power by pursuing the limits of maximum tyre performance
under extreme conditions as it seeks to support the safety of all drivers and riders from professionals to amateurs and teams, and to empower each and all to
achieve their best from the ground up.

Meanwhile, by supporting sustainable motorsport activities with primarily tyres equipped with “new premium” ENLITEN ®*2 technology, which is the base
technology for product design, Bridgestone is providing support for a carbon-neutral mobility society. The company will continue to sponsor the Bridgestone
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World Solar Challenge, a world-leading solar car race held in Australia for which the company has been the title sponsor since 2013. The company will
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supply competitors in this race with tyres equipped with ENLITEN technology and that use recycled and renewable materials at higher ratio. The company
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