Page 48 - BRIDGESTONE PR REPORT - APRIL 2025

4/10/25, 9:58 AM Bridgestone Announces 2025 Motorsports Plan - Middle East Business News and Information - mid-east.info
Bridgestone Announces 2025 Motorsports Plan

April 9, 2025 18

Reinforcing Sustainable Global Motorsports.

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Bridgestone Corporation announced its 2025 motorsports plan. In 2025, the company will continue to support various domestic and
overseas motorsports, ranging from top-level professional race series to grassroots amateur races, to further enhance and support
motorsport culture. Valuing its “origin” as a tyre manufacturer, the company will contribute to the development of motorsport culture by
reinforcing the sustainable global motorsport as a “mobile laboratory” and connecting the refined technologies under extreme conditions
to the development of replacement car and motorcycle tyres.

In top-level professional race series, Bridgestone’s support will primarily come through supplying Bridgestone POTENZA tyres for SUPER
GT car races in Japan. The company will also provide Bridgestone BATTLAX tyres for motorcycle races for All Japan Road Race
Championship motorcycle races and Endurance World Championship (EWC), the world’s foremost series of endurance motorcycle races
by Fédération Internationale de Motocyclisme (FIM). With Firestone FIREHAWK tyres for car races, the company serves as the exclusive
tyre supplier for the prestigious motorsport series in North America, the NTT INDYCAR® SERIES*1, which includes INDY500.

Bridgestone also supports grassroots motorsports. For example, the company continues to supply tyres to Super Taikyu Series races as
the official tyre supplier. In addition, it will supply tyres for the All-Japan Gymkhana Championship and Mazda’s grassroots motorsport
races as well as the TOYOTA GAZOO Racing GR86/BRZ Cup, a race series that uses mass-produced tyres, and the TOYOTA GAZOO
Racing Rally Challenge, a grassroots motorsport rally for beginners. At the same time, the company will seek to expand the fanbase for
motorsport through the continuation of the POTENZA Circuit Challenge, an open-participation event that offers beginners the opportunity
to take their first drive around the circuit. Through its involvement in these and other races across the globe, Bridgestone will continue to
advance and refine its technologies and brand power by pursuing the limits of maximum tyre performance under extreme conditions as it
seeks to support the safety of all drivers and riders from professionals to amateurs and teams, and to empower each and all to achieve
their best from the ground up.

Meanwhile, by supporting sustainable motorsport activities with primarily tyres equipped with “new premium” ENLITEN®*2 technology,
which is the base technology for product design, Bridgestone is providing support for a carbon-neutral mobility society. The company will
continue to sponsor the Bridgestone World Solar Challenge,*3 a world-leading solar car race held in Australia for which the company has
been the title sponsor since 2013. The company will supply competitors in this race with tyres equipped with ENLITEN® technology and
that use recycled and renewable materials at higher ratio. The company will also continue its title sponsorship and support of the
Bridgestone FIA ecoRally Cup,*4 an international competition in which non-professional drivers compete with a focus on electricity
efficiency using zero-emissions vehicles.

As a new undertaking in 2025, Bridgestone will begin supporting the KYOJO CUP, a series of races for female drivers as the official tyre
supplier and contribute to the realization of the diversification of motorsport culture.

In 2023, Bridgestone began reinforcing sustainable global motorsport activities in celebration of the 60th anniversary of its motorsport
activities. As another step of this journey, effective March 1, 2025, the company established a new motorsport management structure,

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