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4/28/25, 11:59 AM Company News in Egypt: Bridgestone Champions Sustainable Fleet Care at Automechanika Network 2025

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Bridgestone Champions Sustainable Fleet Care at Automechanika Network 2025

UAE, April 27, 2025: Bridgestone, a global leader in premium tyres and sustainable
mobility solutions, participated in the Automechanika Network 2025, reflecting its
commitment to shaping the future of sustainable mobility. Returning for its
nd
22 edition, the prestigious event explored advanced fleet solutions and sustainable
transportation methods, as well as the challenges and opportunities that are
redefining the industry.
Berk Berksoy, Fleet Solutions OEM and Retread Manager, delivered a keynote
presentation titled ‘Bridgestone Fleet Care,’ where he discussed the company’s
commitment to empowering fleet customers by reducing overall operational costs,
improving safety standards, and maximising fleet performance.
Berksoy also emphasised Bridgestone’s steadfast dedication to sustainability,
highlighting the company’s efforts to reduce its environmental footprint by
promoting eco-friendly practices across the entire fleet operation. “We understand
the challenges our fleet customers face on the road, and that’s why we created Fleet
Care, which provides reliable, round-the-clock breakdown support through a
seamless app and call centre experience. Our customers are at the heart of what we
do and are committed to earning their trust every mile of the way. As we grow, our
sights are set on Oman and Saudi Arabia,” he added.
Bridgestone’s presence at the event, hosted at the Hyatt Regency Dubai Creek
Heights, was particularly notable as the lead sponsor of Automechanika Network.
The event served as a dynamic platform for industry leaders and professionals to
delve into transformative trends reshaping the commercial vehicle sector. Key
discussions covered global and regional market dynamics, electrification, and the
advancement of sustainable mobility solutions. Attendees also gained valuable
insights into end-user perspectives on fleet electrification, emerging opportunities in
the aftermarket sector, and the growing influence of digitalisation on supply chain
efficiency.
Bridgestone’s Fleet Care program was designed with the aim of streamlining fleet
operations by bringing together a set of services, ranging from tyres and vehicle
maintenance to fleet management, under one platform. As per recent data, battery
boosting accounts for 32 per cent of vehicle breakdowns in the UAE, followed by
radiator leakages at 23 per cent. These insights underscore the importance of
proactive fleet care in driving efficiency, productivity, safety, and sustainability.
Bridgestone’s Breakdown Service offers reliable roadside assistance for commercial
fleets across the UAE, significantly reducing downtime caused by delays in logistics
and delivery. Accessible through a dedicated mobile application and supported by a
multilingual call centre, the service ensures 24/7 availability with a guaranteed
response time of 45 minutes across the region. Skilled technicians address each issue
with efficiency, and the service also ensures that the cost per breakdown is
minimised. Besides the swift response, the service also aims to streamline
communication between fleet managers, drivers, and service providers, offering real-
time updates with seamless GPS support.
The Breakdown Service initiative also aligns with Bridgestone’s E8 Commitment
that serves as the framework shaping responsible driving management. The service
offers a range of sustainability-driven solutions that help customers achieve their
environmental goals. From reducing emissions and optimising fuel efficiency to
enhancing maintenance practices, the Breakdown Service empowers businesses to
adopt greener operations and significantly minimise their carbon footprint.

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