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4/28/25, 11:59 AM Bridgestone Champions Sustainable Fleet Care at Automechanika Network 2025

Monday 28 April 2025 07:58 GMT ﻲﺑرﻋ
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Bridgestone Champions Sustainable Fleet Care
at Automechanika Network 2025
Date Share on Facebook Tweet on Twitter
2025-04-27 05:13:12
(MENAFN- Orient Planet Group) UAE, April 27, 2025: Bridgestone, a global leader in
premium tyres and sustainable mobility solutions, participated in the Automechanika Network
2025, reflecting its commitment to shaping the future of sustainable mobility. Returning for its
22nd edition, the prestigious event explored advanced fleet solutions and sustainable
transportation methods, as well as the challenges and opportunities that are redefining the
industry.
Berk Berksoy, Fleet Solutions OEM and Retread Manager, delivered a keynote presentation
titled ‘Bridgestone Fleet Care,’ where he discussed the company’s commitment to
empowering fleet customers by reducing overall operational costs, improving safety
standards, and maximising fleet performance.
Berksoy also emphasised Bridgestone’s steadfast dedication to sustainability, highlighting the
company’s efforts to reduce its environmental footprint by promoting eco-friendly practices
across the entire fleet operation. “We understand the challenges our fleet customers face on
the road, and that’s why we created Fleet Care, which provides reliable, round-the-clock
breakdown support through a seamless app and call centre experience. Our customers are at
the heart of what we do and are committed to earning their trust every mile of the way. As we
grow, our sights are set on Oman and Saudi Arabia,” he added.
Bridgestone’s presence at the event, hosted at the Hyatt Regency Dubai Creek Heights, was
particularly notable as the lead sponsor of Automechanika Network. The event served as a
dynamic platform for industry leaders and professionals to delve into transformative trends
reshaping the commercial vehicle sector. Key discussions covered global and regional market
dynamics, electrification, and the advancement of sustainable mobility solutions. Attendees
also gained valuable insights into end-user perspectives on fleet electrification, emerging
opportunities in the aftermarket sector, and the growing influence of digitalisation on supply
chain efficiency.
Bridgestone’s Fleet Care program was designed with the aim of streamlining fleet operations
by bringing together a set of services, ranging from tyres and vehicle maintenance to fleet
management, under one platform. As per recent data, battery boosting accounts for 32 per
cent of vehicle breakdowns in the UAE, followed by radiator leakages at 23 per cent. These
insights underscore the importance of proactive fleet care in driving efficiency, productivity,
safety, and sustainability.
Bridgestone’s Breakdown Service offers reliable roadside assistance for commercial fleets
across the UAE, significantly reducing downtime caused by delays in logistics and delivery.
Accessible through a dedicated mobile application and supported by a multilingual call centre,
the service ensures 24/7 availability with a guaranteed response time of 45 minutes across
the region. Skilled technicians address each issue with efficiency, and the service also
ensures that the cost per breakdown is minimised. Besides the swift response, the service
also aims to streamline communication between fleet managers, drivers, and service
providers, offering real-time updates with seamless GPS support.
The Breakdown Service initiative also aligns with Bridgestone’s E8 Commitment that serves
as the framework shaping responsible driving management. The service offers a range of
sustainability-driven solutions that help customers achieve their environmental goals. From
reducing emissions and optimising fuel efficiency to enhancing maintenance practices, the
Breakdown Service empowers businesses to adopt greener operations and significantly
minimise their carbon footprint.

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