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4/28/25, 11:58 AM Bridgestone champions sustainable fleet care at Automechanika Network 2025

Bridgestone at Automechanika Network 2025. Image Courtesy: Bridgestone

Bridgestone champions sustainable fleet care at Automechanika Network
2025
Returning for its 22nd edition, the prestigious event explored advanced fleet solutions and sustainable transportation methods

Press Release

April 27, 2025

UAE: Bridgestone, a global leader in premium tyres and sustainable mobility solutions, participated in the Automechanika Network 2025, reflecting its
commitment to shaping the future of sustainable mobility. Returning for its 22nd edition, the prestigious event explored advanced fleet solutions and
sustainable transportation methods, as well as the challenges and opportunities that are redefining the industry.

Berk Berksoy, Fleet Solutions OEM and Retread Manager, delivered a keynote presentation titled ‘Bridgestone Fleet Care,’ where he discussed the
company’s commitment to empowering fleet customers by reducing overall operational costs, improving safety standards, and maximising fleet
performance.

Berksoy also emphasised Bridgestone’s steadfast dedication to sustainability, highlighting the company’s efforts to reduce its environmental footprint
by promoting eco-friendly practices across the entire fleet operation. “We understand the challenges our fleet customers face on the road, and that’s
why we created Fleet Care, which provides reliable, round-the-clock breakdown support through a seamless app and call centre experience. Our
customers are at the heart of what we do and are committed to earning their trust every mile of the way. As we grow, our sights are set on Oman and
Saudi Arabia,” he added.

Bridgestone’s presence at the event, hosted at the Hyatt Regency Dubai Creek Heights, was particularly notable as the lead sponsor of
Automechanika Network. The event served as a dynamic platform for industry leaders and professionals to delve into transformative trends reshaping
the commercial vehicle sector. Key discussions covered global and regional market dynamics, electrification, and the advancement of sustainable
mobility solutions. Attendees also gained valuable insights into end-user perspectives on fleet electrification, emerging opportunities in the aftermarket
sector, and the growing influence of digitalisation on supply chain efficiency.

Bridgestone’s Fleet Care program was designed with the aim of streamlining fleet operations by bringing together a set of services, ranging from tyres
and vehicle maintenance to fleet management, under one platform. As per recent data, battery boosting accounts for 32 per cent of vehicle
breakdowns in the UAE, followed by radiator leakages at 23 per cent. These insights underscore the importance of proactive fleet care in driving
efficiency, productivity, safety, and sustainability.

Bridgestone’s Breakdown Service offers reliable roadside assistance for commercial fleets across the UAE, significantly reducing downtime caused
by delays in logistics and delivery. Accessible through a dedicated mobile application and supported by a multilingual call centre, the service ensures
24/7 availability with a guaranteed response time of 45 minutes across the region. Skilled technicians address each issue with efficiency, and the
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