Page 45 - BRIDGESTONE PR REPORT - APRIL 2025

4/28/25, 11:59 AM Bridgestone Champions Sustainable Fleet Care at Automechanika Network 2025 - Middle East News 247

Bridgestone Champions Sustainable Fleet Care at Automechanika Network

2025

By PR News Desk 28/04/2025

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, participated in the Automechanika Network 2025, reflecting its commitment
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to shaping the future of sustainable mobility. Returning for its 22 edition, the prestigious event explored advanced fleet solutions and sustainable
transportation methods, as well as the challenges and opportunities that are redefining the industry.

Berk Berksoy, Fleet Solutions OEM and Retread Manager, delivered a keynote presentation titled ‘Bridgestone Fleet Care,’ where he discussed the
company’s commitment to empowering fleet customers by reducing overall operational costs, improving safety standards, and maximising fleet performance.

Berksoy also emphasised Bridgestone’s steadfast dedication to sustainability, highlighting the company’s efforts to reduce its environmental footprint by
promoting eco-friendly practices across the entire fleet operation. “We understand the challenges our fleet customers face on the road, and that’s why we
created Fleet Care, which provides reliable, round-the-clock breakdown support through a seamless app and call centre experience. Our customers are at
the heart of what we do and are committed to earning their trust every mile of the way. As we grow, our sights are set on Oman and Saudi Arabia,” he added.

Bridgestone’s presence at the event, hosted at the Hyatt Regency Dubai Creek Heights, was particularly notable as the lead sponsor of Automechanika
Network. The event served as a dynamic platform for industry leaders and professionals to delve into transformative trends reshaping the commercial vehicle
sector. Key discussions covered global and regional market dynamics, electrification, and the advancement of sustainable mobility solutions. Attendees also
gained valuable insights into end-user perspectives on fleet electrification, emerging opportunities in the aftermarket sector, and the growing influence of
digitalisation on supply chain efficiency.

Bridgestone’s Fleet Care program was designed with the aim of streamlining fleet operations by bringing together a set of services, ranging from tyres and
vehicle maintenance to fleet management, under one platform. As per recent data, battery boosting accounts for 32 per cent of vehicle breakdowns in the
UAE, followed by radiator leakages at 23 per cent. These insights underscore the importance of proactive fleet care in driving efficiency, productivity, safety,
and sustainability.

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