Page 49 - BRIDGESTONE PR REPORT

Page 49 - BRIDGESTONE PR REPORT - APRIL 2025

P. 49

4/10/25, 9:58 AM Bridgestone Announces 2025 Motorsports Plan - Middle East Business News and Information - mid-east.info
which will enhance its motorsport initiatives from a management perspective as it moves to the next stage. The company will
continuously evolve these activities, reconnecting motorsport activities to its “origin” as a tyre manufacturer and recommitting as a
“Challenge for Excellence.” Bridgestone’s passion to race, to win, to embrace the ultimate challenge drives its innovation to advance
sustainable technology. Furthermore, the company promotes co-creation with society, partners, and customers, aiming for the realization
of a sustainable mobility society with sustainability at the core. This commitment is encapsulated in the message of “Passion to Turn the
World®“. Under this message, Bridgestone will demonstrate its challenge and pursuit of excellence, as well as its passion to race with
many partners who love motorsport and will enhance its brand power as a “sustainable premium brand.”

Bridgestone continues to evolve by supplying tyres that have been improved in performance based on the usage conditions and feedback
from drivers and riders across various racing categories, while ensuring safety and peace of mind based on our fundamental principle
“tyres carry life” in development of motorsport tyres. Furthermore, using races as a “mobile laboratory,” the company will connect
refined technologies under extreme conditions to the development of replacement car and motorcycle tyres for the next stage under the
concept “From Circuit to Street.”

“Bridgestone will accelerate sustainability of the entire value chain, where it “produces,” “uses,” and “renews” tyres to raw material with
motorsport tyres as the starting point and spread it to the entire group with using races as a “Mobile Laboratory,’ To this end, we will
evolve our motorsport activities to the next stage with our new management structure leveraging the global motorsport insight and
operational experience,” said Hiroshi Imai, Vice President and Senior Officer, responsible for Motorsports tyre development and
technology.

Bridgestone strives to achieve the corporate commitment of “Emotion: Committed to inspiring excitement and spreading joy to the world
of mobility” described in “Bridgestone E8 Commitment*5,” through sustainable global motorsport activities. Motorsports is Bridgestone’s
passion – Always has been and always will be.

1. Bridgestone has an agreement to act as the exclusive tyre supplier for the NTT INDYCAR® SERIES until 2030.

2024.9.13 Firestone to Continue as NTT INDYCAR® SERIES Exclusive Tire Supplier through Long-Term Extension

1. ENLITEN is a technology that evolves environmental performance while expanding basic performance and elevating all conventional
performances. It also pursues “ultimate customization” to sharpen the edge in performance which not only meets the apparent needs
and potential wants of the markets and customers, but also further inspires markets and customers by creating new value that they
may not have imagined, according to the characteristics of diverse vehicles and usage conditions.
2. Bridgestone has an agreement to act as the naming rights sponsor of the Bridgestone World Solar Challenge until 2031. The official
website of the Bridgestone World Solar Challenge can be found here.
3. 2023.3.10 FIA PARTNERS WITH BRIDGESTONE ON ECORALLY CUP INITIATIVE

4. The Bridgestone Group established its corporate commitment, the “Bridgestone E8 Commitment,” to help it realize its vision: “Toward
2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company.” This commitment will
serve as the Group’s axis to drive management while earning the trust of future generations. The “Bridgestone E8 Commitment”
consists of eight uniquely Bridgestone values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion,
Ease, and Empowerment) that the Group will commit to creating through distinctly Bridgestone purposes and processes, together with
employees, society, partners, and customers to help realize a sustainable society.

About Bridgestone Corporation:

Bridgestone is a global leader in tyres and rubber building on its expertise to provide solutions for safe and sustainable mobility.
Headquartered in Tokyo, the company employs approximately 130,000 people globally and conducts business in more than 150
countries and territories worldwide. Bridgestone offers a diverse product portfolio of premium tyres and advanced solutions backed by
innovative technologies, improving the way people around the world move, live, work and play.