Page 12 - ALEF EDUCATION PR REPORT SEPTEMBER 2024

Press Release

Alef Education: Miqyas Al Dhad Appoints General Manager to Advance

Arabic Literacy Across the Arab World

Abu Dhabi, September 23, 2024: To advance literacy across the Arab world, a general
manager has been appointed to lead the development of Miqyas Al Dhad, an innovative
framework designed to improve the literacy skills of Arabic speakers across the Arab world.
Miqyas Al Dhad is a joint venture between Alef Education, a UAE-based global leader in
educational technology, and MetaMetrics®, the US-based developer of the Lexile®
Framework for Reading.

The unique Arabic reading scale is set to become the de facto standard for Modern Standard
Arabic, similar to how the Lexile® Framework for Reading is now the standard for English. This

initiative aims to provide Arabic speakers with a powerful tool that links books and
educational content with assessments, inspiring further reading progression. The Miqyas Al
Dhad framework assesses content difficulty levels through an objective and rigorous
measurement system and helps educators and students find the right resources to enhance
their proficiency. It enables teachers to measure students’ reading levels and create
personalised data-driven plans for them based on clear, actionable insights while allowing
parents to readily understand their children’s current literacy level and support them with the
right level of reading material.

Eyad Darawsheh has been appointed General Manager of Miqyas Al Dhad to spearhead the

ongoing development and regional adoption of the scale. With over 20 years of experience
spanning the Middle East and globally, Eyad brings a wealth of expertise in education,
technology, and publishing. His extensive experience in managing multinational education
products and his track record of driving growth and innovation will be instrumental in rapidly
enabling education leaders, policymakers, publishers and education providers across the Arab
world to inspire their learners. Miqyas Al Dhad represents a significant step forward in
enabling a bright future for the Arabic language, helping students become more empowered
to develop their language skills.

“We are committed to leveraging our expertise and solutions to drive the development of the
educational system, particularly in learning the Arabic language. This appointment marks a
significant milestone in our mission to empower Arabic-speakers everywhere with the skills
they need to thrive in the modern world,” said Will Lock, Chief Growth Officer at Alef
Education. “Under Eyad’s leadership, Miqyas Al Dhad will help to address educational
challenges and accelerate the transition to a more collaborative and flexible Arabic learning
system. The scale will transform how we approach Arabic literacy, providing a standardised
measure that reflects the unique linguistic and cultural nuances of the Arab world.”