Page 13 - ALEF EDUCATION PR REPORT SEPTEMBER 2024
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Press Release
Eyad Darawsheh, General Manager of Miqyas al Dhad, said, “I am honoured to lead this
unparalleled initiative. It is exciting to think that we are enabling our entire ecosystem to
develop and tailor exactly the right resources to learners and propel their love and
competency for Arabic. Significant progress has already been made and I'm excited to join as
we begin the field testing."
MetaMetrics® provides smart scales for literacy and numeracy so everyone can cultivate the
skills they need to thrive in a dynamic world. “Our collaboration with Miqyas Al Dhad is a
significant step towards enabling Arabic to continue to build its exciting future path as one of
the world’s most important and widely used languages,” said Brad Baumgartner, CEO of
MetaMetrics®. “With a surging demand for higher levels of Arabic proficiency amongst native
and non-native Arabic speakers, the measures to bring together so many parts of the
education landscape is an urgent and pressing need. We are honored to bring our smart
scales and experience to this initiative, to contribute to the success of Miqyas Al Dhad, and to
help enable both public and private sector resources to be more meaningfully targeted at
increasing literacy rates for Arabic learners everywhere.”
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About Miqyas Al Dhad
Miqyas Al Dhad is an innovative framework designed to improve the literacy skills of K-12 Arabic speakers across
the Arab world. It will provide a universal unit of measurement for the Arabic language, assessing both text
complexity and student reading ability. The scale is scientifically based and developed by a team of
psychometricians, researchers, and educators with extensive experience and an understanding of the unique
context of the Arab world, including its various dialects and cultural nuances.
About Alef Education
Founded in 2016, Alef Education (ALEFEDT) is an award-winning AI-powered learning solutions provider that is
redefining the educational experience for K-12 students and is listed on the Abu Dhabi Securities Exchange
(ADX). The Company has established a strong presence in the education technology sector, operating in
approximately 7,000 schools across the UAE, the US, Indonesia and Morocco. Its flagship AI-integrated Alef
Platform offers personalised learning experiences to more than 1.1 million registered students, enabling them
to work at their own pace and reach their full potential anytime, anywhere. With a 100% penetration rate in
Cycle 2 (Grades 5-8) and Cycle 3 (Grades 9-12), Alef Education has a proven track record of improving student
engagement and achievement, with test scores in Indonesia increasing by 8.5% in Arabic and maths.
The award-winning Alef Platform provides AI-powered learning and teaching solutions that use real-time data
to drive improvements across the education system. Alef Pathways is a student-centred, self-paced
supplemental math program. Abjadiyat is an Arabic language learning platform that provides engaging and