Page 13 - ALEF EDUCATION PR REPORT SEPTEMBER 2024
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Press Release







               Eyad Darawsheh, General Manager of Miqyas al Dhad, said, “I am honoured to lead this
               unparalleled initiative. It is exciting to think that we are enabling our entire ecosystem to
               develop and tailor  exactly the  right resources to learners and  propel their love and
               competency for Arabic. Significant progress has already been made and I'm excited to join as
               we begin the field testing."

               MetaMetrics® provides smart scales for literacy and numeracy so everyone can cultivate the
               skills they need to thrive in a dynamic world. “Our collaboration with Miqyas Al Dhad is a
               significant step towards enabling Arabic to continue to build its exciting future path as one of
               the world’s most important and widely used languages,” said Brad Baumgartner, CEO of
               MetaMetrics®. “With a surging demand for higher levels of Arabic proficiency amongst native

               and non-native Arabic  speakers,  the measures to bring together so  many parts of  the
               education landscape  is an urgent and pressing need. We are honored to bring our smart
               scales and experience to this initiative, to contribute to the success of Miqyas Al Dhad, and to
               help enable both public and private sector resources to be more meaningfully targeted at
               increasing literacy rates for Arabic learners everywhere.”


                                                         -ends-

               About Miqyas Al Dhad

               Miqyas Al Dhad is an innovative framework designed to improve the literacy skills of K-12 Arabic speakers across
               the Arab world. It will provide a universal unit of measurement for the Arabic language, assessing both text
               complexity and student reading ability. The scale is scientifically based and developed by a team of
               psychometricians, researchers, and educators with extensive experience and an understanding of the unique
               context of the Arab world, including its various dialects and cultural nuances.

               About Alef Education

               Founded in 2016, Alef Education (ALEFEDT) is an award-winning AI-powered learning solutions provider that is
               redefining the educational experience for K-12 students and is listed on the Abu Dhabi Securities Exchange
               (ADX).  The Company has established a strong presence in the education technology sector, operating in
               approximately 7,000 schools across the UAE, the US, Indonesia and Morocco. Its flagship AI-integrated Alef
               Platform offers personalised learning experiences to more than 1.1 million registered students, enabling them
               to work at their own pace and reach their full potential anytime, anywhere. With a 100% penetration rate in
               Cycle 2 (Grades 5-8) and Cycle 3 (Grades 9-12), Alef Education has a proven track record of improving student
               engagement and achievement, with test scores in Indonesia increasing by 8.5% in Arabic and maths.
               The award-winning Alef Platform provides AI-powered learning and teaching solutions that use real-time data
               to  drive improvements  across  the education  system.  Alef  Pathways  is a  student-centred, self-paced
               supplemental math program. Abjadiyat is an Arabic language learning platform that provides engaging and
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