Page 18 - ALEF EDUCATION PR REPORT SEPTEMBER 2024

Alef Education + MetaMetrics JV Miqyas Al Dhad

appoints general manager + Kekst CNC gets new

head for UAE

Kekst CNC Names John Rynehart Director and Head of UAE Division

• Alef Education
• Kekst CNC

• MOVES

Edtech firm Alef Education’s JV with MetaMetrics, the US developer of the Lexile Framework for
Reading, Miqyas Al Dhad, appointed Eyad Darawsheh (LinkedIn) as its new general
manager, according to a press release (pdf). Darawsheh served as the global head of B2G sales
and strategic partnerships at Alef since 2022. Prior to that, he served as the managing director at
Alpha Publishing and Smart Education for seven years. Miqyas Al Dhad is an initiative focused on
boosting literacy among Arabic speakers in the Arab world.

https://enterprise.news/uae/en/news/story/026de2f5-dd7d-4c84-a321-47c691a8f274/alef-
education-jv-miqyas-al-dhad-appoints-general-manager-%2B-kekst-cnc-gets-new-head-for-uae