Page 21 - ALEF EDUCATION PR REPORT SEPTEMBER 2024

9/26/24, 2:32 PM Alef Education: Miqyas Al Dhad Appoints General Manager To Advance Arabic Literacy Across The Arab World - AM Marketing, Me…
mission to empower Arabic-speakers everywhere with the skills they need to thrive in the modern world,”
said Will Lock, Chief Growth Officer at Alef Education. “Under Eyad’s leadership, Miqyas Al Dhad will
help to address educational challenges and accelerate the transition to a more collaborative and flexible
Arabic learning system. The scale will transform how we approach Arabic literacy, providing a standardised
measure that reflects the unique linguistic and cultural nuances of the Arab world.”

Eyad Darawsheh, General Manager of Miqyas al Dhad, said, “I am honoured to lead this unparalleled
initiative. It is exciting to think that we are enabling our entire ecosystem to develop and tailor exactly the right
resources to learners and propel their love and competency for Arabic. Significant progress has already been
made and I’m excited to join as we begin the field testing.”

MetaMetrics® provides smart scales for literacy and numeracy so everyone can cultivate the skills they need
to thrive in a dynamic world. “Our collaboration with Miqyas Al Dhad is a significant step towards enabling
Arabic to continue to build its exciting future path as one of the world’s most important and widely used
languages,” said Brad Baumgartner, CEO of MetaMetrics®. “With a surging demand for higher levels of
Arabic proficiency amongst native and non-native Arabic speakers, the measures to bring together so many
parts of the education landscape is an urgent and pressing need. We are honored to bring our smart scales
and experience to this initiative, to contribute to the success of Miqyas Al Dhad, and to help enable both
public and private sector resources to be more meaningfully targeted at increasing literacy rates for Arabic
learners everywhere.”

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