Page 25 - ALEF EDUCATION PR REPORT SEPTEMBER 2024

9/25/24, 11:15 AM Alef Education: Miqyas Al Dhad Appoints General Manager to Advance Arabic Literacy Across the Arab World
MetaMetrics® provides smart scales for literacy and numeracy so everyone can cultivate the
skills they need to thrive in a dynamic world. “Our collaboration with Miqyas Al Dhad is a

significant step towards enabling Arabic to continue to build its exciting future path as one of
the world’s most important and widely used languages,” said Brad Baumgartner, CEO of

MetaMetrics®. “With a surging demand for higher levels of Arabic proficiency amongst native
and non-native Arabic speakers, the measures to bring together so many parts of the

education landscape is an urgent and pressing need. We are honored to bring our smart
scales and experience to this initiative, to contribute to the success of Miqyas Al Dhad, and to

help enable both public and private sector resources to be more meaningfully targeted at
increasing literacy rates for Arabic learners everywhere.”

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