Page 24 - ALEF EDUCATION PR REPORT SEPTEMBER 2024

9/25/24, 11:15 AM Alef Education: Miqyas Al Dhad Appoints General Manager to Advance Arabic Literacy Across the Arab World

The unique Arabic reading scale is set to become the de facto standard for Modern Standard

Arabic, similar to how the Lexile® Framework for Reading is now the standard for English.
This initiative aims to provide Arabic speakers with a powerful tool that links books and

educational content with assessments, inspiring further reading progression. The Miqyas Al
Dhad framework assesses content difficulty levels through an objective and rigorous

measurement system and helps educators and students find the right resources to enhance
their proficiency. It enables teachers to measure students’ reading levels and create

personalised data-driven plans for them based on clear, actionable insights while allowing
parents to readily understand their children’s current literacy level and support them with the
right level of reading material.

Eyad Darawsheh has been appointed General Manager of Miqyas Al Dhad to spearhead the

ongoing development and regional adoption of the scale. With over 20 years of experience
spanning the Middle East and globally, Eyad brings a wealth of expertise in education,

technology, and publishing. His extensive experience in managing multinational education
products and his track record of driving growth and innovation will be instrumental in rapidly

enabling education leaders, policymakers, publishers and education providers across the
Arab world to inspire their learners. Miqyas Al Dhad represents a significant step forward in

enabling a bright future for the Arabic language, helping students become more empowered
to develop their language skills.

“We are committed to leveraging our expertise and solutions to drive the development of the
educational system, particularly in learning the Arabic language. This appointment marks a

significant milestone in our mission to empower Arabic-speakers everywhere with the skills
they need to thrive in the modern world,” said Will Lock, Chief Growth Officer at Alef

Education. “Under Eyad’s leadership, Miqyas Al Dhad will help to address educational
challenges and accelerate the transition to a more collaborative and flexible Arabic learning

system. The scale will transform how we approach Arabic literacy, providing a standardised
measure that reflects the unique linguistic and cultural nuances of the Arab world.”

Eyad Darawsheh, General Manager of Miqyas al Dhad, said, “I am honoured to lead this
unparalleled initiative. It is exciting to think that we are enabling our entire ecosystem to

develop and tailor exactly the right resources to learners and propel their love and

competency for Arabic. Significant progress has already been made and I'm excited to join as
we begin the field testing."

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