Page 20 - ALEF EDUCATION PR REPORT SEPTEMBER 2024

9/26/24, 2:32 PM Alef Education: Miqyas Al Dhad Appoints General Manager To Advance Arabic Literacy Across The Arab World - AM Marketing, Me…
Alef Education: Miqyas Al Dhad Appoints General

Manager To Advance Arabic Literacy Across The Arab

World

Posted on September 23, 2024 in AM Tech, Digital, Marketing, Media

To advance literacy across the Arab world, a general manager has been appointed to lead the development
of Miqyas Al Dhad, an innovative framework designed to improve the literacy skills of Arabic speakers
across the Arab world. Miqyas Al Dhad is a joint venture between Alef Education, a UAE-based global leader
in educational technology, and MetaMetrics®, the US-based developer of the Lexile® Framework for
Reading.

The unique Arabic reading scale is set to become the de facto standard for Modern Standard Arabic, similar
to how the Lexile® Framework for Reading is now the standard for English. This initiative aims to provide
Arabic speakers with a powerful tool that links books and educational content with assessments, inspiring
further reading progression. The Miqyas Al Dhad framework assesses content difficulty levels through an
objective and rigorous measurement system and helps educators and students find the right resources to
enhance their proficiency. It enables teachers to measure students’ reading levels and create personalised
data-driven plans for them based on clear, actionable insights while allowing parents to readily understand
their children’s current literacy level and support them with the right level of reading material.

Eyad Darawsheh has been appointed General Manager of Miqyas Al Dhad to spearhead the ongoing
development and regional adoption of the scale. With over 20 years of experience spanning the Middle East
and globally, Eyad brings a wealth of expertise in education, technology, and publishing. His extensive
experience in managing multinational education products and his track record of driving growth and
innovation will be instrumental in rapidly enabling education leaders, policymakers, publishers and education
providers across the Arab world to inspire their learners. Miqyas Al Dhad represents a significant step forward
in enabling a bright future for the Arabic language, helping students become more empowered to develop
their language skills.

“We are committed to leveraging our expertise and solutions to drive the development of the educational
system, particularly in learning the Arabic language. This appointment marks a significant milestone in our

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