Page 24 - MAJRA PR REPORT - SEPTEMBER 2024

9/19/24, 11:33 AM Business News
Incubator (MSI) program and the Zuleya initiative. This collaboration marks a significant step forward in
strengthening national social partnerships by delivering innovative solutions that address community needs.

The MSI program is dedicated to supporting social entrepreneurs and social initiatives that have a significant

societal impact. It fosters a conducive environment for the development of impactful projects that address the
social priorities of community groups and individuals. Additionally, it aims to raise awareness about the

significance of social initiatives in achieving sustainable development goals (SDGs). Meanwhile, the Zuleya
initiative seeks to enrich cultural and artistic awareness within the community through workshops and art

exhibitions, revitalising the Emirati heritage and promoting national identity. Both the MSI program and
Zuleya initiative have been awarded the Verification stamp, recognising their alignment with UAE national
priorities, SDGs, and their positive societal impact.

His Excellency Abdullah Al Saleh, the Undersecretary of the Ministry of Economy and the Vice Chairman of

MAJRA’s Board of Trustees, stated that the collaboration between MAJRA and Ma’an exemplifies cross-
sector cooperation and demonstrates a shared commitment to strengthening national projects and initiatives
that foster social cohesion and sustainable development. “This move contributes to the enhancement of

collaborative efforts aimed at encouraging social innovation and sustaining impactful projects and programs,
all while empowering the community-focused work system,” H.E. Al Saleh added.

This partnership reflects the dedication of both the parties to achieving the national goals outlined in the ‘We

the UAE 2031’ vision by strengthening the role of government and community sectors in promoting
sustainable development.

His Excellency Abdulla Humaid Al Ameri, Director General of the Authority of Social Contribution - Ma’an,
emphasised the commitment of the Authority to delivering sustainable solutions for social priorities. “We

empower individuals and industries to support initiatives that improve quality of life and promote social
integration by allowing companies with social objectives to actively participate in these initiatives. Our

collaboration with MAJRA is crucial as it reflects the importance of strategic partnerships in amplifying the
sustainable impact of the MSI program and Zuleya initiative, while creating new opportunities for CSR

initiatives,” HE Al Ameri said.

The partnership will focus on offering technical and logistical assistance for social, cultural, and artistic
projects, with a strong emphasis on generating a positive and sustainable impact on Emirati society. The
projects will be continuously assessed and refined to maximise their effectiveness and outcomes.

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