Page 26 - MAJRA PR REPORT - SEPTEMBER 2024

9/19/24, 11:33 AM National CSR Fund – MAJRA and Authority of Social Contribution - Middle East News 247

This partnership reflects the dedication of both the parties to achieving the national goals outlined in the ‘We
the UAE 2031’ vision by strengthening the role of government and community sectors in promoting

sustainable development.

His Excellency Abdulla Humaid Al Ameri, Director General of the Authority of Social Contribution –

Ma’an, emphasised the commitment of the Authority to delivering sustainable solutions for social priorities.
“We empower individuals and industries to support initiatives that improve quality of life and promote social
integration by allowing companies with social objectives to actively participate in these initiatives. Our

collaboration with MAJRA is crucial as it reflects the importance of strategic partnerships in amplifying the
sustainable impact of the MSI program and Zuleya initiative, while creating new opportunities for CSR

initiatives,” HE Al Ameri said.

The partnership will focus on offering technical and logistical assistance for social, cultural, and artistic

projects, with a strong emphasis on generating a positive and sustainable impact on Emirati society. The
projects will be continuously assessed and refined to maximise their effectiveness and outcomes.

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