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Meanwhile, the Zuleya initiative focuses on enriching cultural and artistic awareness within the
community through workshops and art exhibitions. It aims to revitalise Emirati heritage and
promote national identity. Both initiatives have received the Verification stamp for aligning with
UAE national priorities and SDGs.

Abdulla Humaid Al Ameri, Director General of Ma’an, stressed their commitment to delivering
sustainable solutions for social priorities. He said, "We empower individuals and industries to
support initiatives that improve quality of life and promote social integration by allowing
companies with social objectives to actively participate in these initiatives."

This collaboration underscores both parties' dedication to achieving national goals outlined in
the ‘We the UAE 2031’ vision. It strengthens government and community sectors' roles in
promoting sustainable development.

Technical Support for Community Projects

The partnership will provide technical and logistical support for social, cultural, and artistic
projects. The focus is on creating a positive and sustainable impact on Emirati society. Projects
will be continuously evaluated and refined to maximise effectiveness.

This joint effort between MAJRA and Ma’an exemplifies cross-sector cooperation. It
demonstrates a shared commitment to strengthening national projects that foster social
cohesion and sustainable development.

https://www.onearabia.me/local/national-csr-fund-majra-and-maan-collaborate-social-
innovation-011-67983.html