Page 132 - CABSAT PR REPORT - March & April 2024

4/26/24, 10:53 AM MENA Co-Production Salon Returns To Celebrate 30th Anniversary Of CABSAT | Broadcast Media Africa
in numerous collaborative investment agreements in content production within and

beyond the MENA region.

Heba Korayem, Content Market and Partnerships Specialist at HConsult and the MENA
Co-Production Salon host, highlighted the event’s significant outcomes. “Tremendous

developments are occurring within this seemingly compact space. We have tracked

USD 8m in content investment through partnership deals directly stemming from the

meetings held at the Co-Production Salon in CABSAT,” she stated.

She added, “The best part about consistently having the Co-Production Salon at

CABSAT is the diverse mix of companies it attracts. It serves as an ideal one-stop shop

for our participants, producers, and broadcasters. When they attend the Co-Production
Salon, they stick around because they can find everything they need, from new

technologies to cameras and filming equipment to broadcast support for their content.”

Elena Brodskaia, Head of International Content Strategy at ‘Yango’, the MENA region’s

Entertainment super App, shared her experience from the previous year, which

coincided with the app’s remarkable launch in the MENA region. She highlighted the

impact of the Co-Production Salon at CABSAT. She commented: “Participating in the

Co-production Salon at CABSAT 2023 provided a unique opportunity to connect with
numerous leading production houses of the region all in one place. The panel

discussions and insightful analytics presented by HConsult were invaluable in shaping

our content strategy for the app’s launch.”

Tags: CABSAT Content Distribution Industry Convention

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