Page 134 - CABSAT PR REPORT - March & April 2024

4/26/24, 10:53 AM CABSAT marks its 30th anniversary with return of prestigious MENA Co-Production Salon - Middle East News 247
Heba Korayem, Content Market and Partnerships Specialist at Hconsult and MENA Co-Production
Salon’s host, said: “There are huge things happening in this seemingly compact space. We have tracked

USD 8 million in content investment through partnership deals directly resulting from the meetings conducted
at the Co-Production Salon in CABSAT. Furthermore, several new deals are still unfolding, but for now, these
are the deals we were authorised to announce.”

Stressing on the importance of CABSAT to the media industry, she added “The best part about consistently
having the Co-Production Salon at CABSAT, is the diverse mix of companies it attracts. It serves as an ideal

one-stop-shop for our participants, producers and broadcasters. When they attend Co-Production Salon,
they stick around because they could also find everything they need, from new technologies to cameras and
filming equipment, to broadcast support for their content.”

Elena Brodskaia, Head of International Content Strategy at the MENA region’s first Entertainment super App

‘Yango’, underscores her experience from the previous year, which was held just months prior to the app’s
remarkable launch in the MENA region. This highlights the success and impact of the Co-Production Salon
at CABSAT.

Elenasaid: “We participated in Co-production Salon at CABSAT 2023 at the onset of ‘Yango’ Play’s
development and it offered a unique opportunity to connect with numerous leading production houses of the

region all in one place. The panel discussions on Ramadan shows and the insightful analytics presented by
HConsult were also very useful and it helped us in shaping our content strategy for the app’s launch.”

For detailed information on participating or attending the MENA Co-Production Salon at CABSAT, please
visit https://cabsat.com/co-production-salon

https://menews247.com/cabsat-marks-its-30th-anniversary-with-return-of-prestigious-mena-co-production-salon/ 2/2